![]() Firms with significant field forces can no longer rely on in-person coverage to outcompete. Sudden pivots observed during the COVID-19 pandemic include: While the rise of digital has been mounting similar pressures for more than a decade, the current crisis has significantly exacerbated and accelerated its disruptive force. The assumptions that supported years of stable, predictable growth may no longer be valid.Ĭompetitive advantages shift dynamically as business models adapt to new market realities, and the core capabilities that made an organization distinctive may suddenly be less differentiating. ![]() A stable regulatory context may have changed, potentially creating opportunities that never existed before. Channels may have radically shifted to accommodate new needs or work around new constraints. What made a company successful historically may no longer be possible during or after the crisis. Many businesses simply cannot operate as they have in the past.
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